Direct Trade Coffee

May 13th, 2010
Intelligentsia Direct Trade Logo

Intelligentsia Direct Trade Logo

While Fair Trade – sustainable agriculture and increased compensation to farmers in developing countries through the elimination of middlemen – is more widely recognized, coffee roasters in North America have begun a practice known as Direct Trade, which further enhances the ties between farmers and coffee producers.

Direct Means Direct

Pioneered by Intelligentsia Coffee, roasters travel to distant coffee farms, developing relationships with farmers, buying beans from these farms directly with no middleman or broker – still present to a lesser extent in Fair Trade practices.

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designed by AGAB. with photos by Magda Majczak