Disloyalty Card

What Is It?

The Disloyalty Card is a customer loyalty program involving not just one coffee shop, but many.  Collectively, these coffee shops are known as The Toronto Coffee Conspiracy.   It’s called the Disloyalty Card in the spirit of independence and rallying against the establishment.  The program was designed to encourage customers to try Toronto’s independent coffee shops and taste the difference compared to the big chains.

What Is The Toronto Coffee Conspiracy?

Harking back to when the word conspiracy meant a group of righteous people trying to topple an evil power, The Coffee Conspiracy consists of seven, independently-owned coffee shops in the Toronto area – all dedicated to the highest level of the coffee-brewing art.  The Conspiracy believes every coffee lover deserves the best coffee for their money and not just another water-downed cup or over-manufactured mixed drink from the megalithic franchises and corporations.

How It Works

You get a free coffee after you’ve visited all the shops that form the Coffee Conspiracy.

To start, pick one of the shops in the Conspiracy.  This will be your starting location.  Order a drink and get your Disloyalty Card.   When you visit another Conspiracy shop and order a drink, ask for your card to be stamped. Once you have a stamp from every Conspiracy shop, return to your starting point and show your card for a free drink.

If you have more questions, please check our F.A.Q.

The Shops Of The Coffee Conspiracy

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Got questions? Check out our F.A.Q.

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designed by AGAB. with photos by Magda Majczak